Hey there! I'm a visual designer with a strong background in marketing and content creation. I am passionate about making brands strong and beautiful through creative processes, with a perspective of empathy and feedback.
Toronto based, Brazilian born.
In over four years of working as a visual designer, I had the opportunity to collaborate with amazing teams in the most diverse fields. I love learning by having hands-on knowledge and i put lots of love (and colors, if possible) in everything i do. These are my expertise areas:
In the past years i have contributed to make brands stronger by doing beautiful visual assets to social media, websites,
e-mail marketing, stationery, car plotting, magazines and much more.
I have conducted interviews, diary studies, journey maps and developed personas, information architecture maps, card sorting sessions and
much more.
I had the opportunity to help amazing content teams to get insights by doing content writing and also following the brand's development by using tools such as Google Ads, MLabs and MailChimp.
These are some of the UX projects and marketing companies I was involved in throughout the years. To check out all my projects, I would recommend also visiting my Behance. Have fun!
Click here to visit my Behance page
In this research, the main focus was to comprehend how students feel while navigating through Humber’s website and which aspects of this experience could be improved to reach the company's business goals.
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Journaling about my thoughts improved a lot my mental health. This habit inspired me for the main idea for my new project: Presentia, a journaling app focused on reminding us of the small daily wins.
This project’s goal is to redesign the purchase flow in order to make it more user-friendly while accomplishing the business goals: generation of revenue, user acquisition for the website, and generating donations for the zoo.
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Alvorada FM is one of the most traditional radio stations in Belo Horizonte, Brasil. By working with them,
I was able to develop multi media assets and reinsure their brand was showcasing their story to its audience.
Atake is an on-line marketing agency from Belo Horizonte, Brasil. While working with the company, was able to work with brands ’designs in all aspects, seeing closely how they worked on the final costumer's daily life.
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RC Communication it's one of the oldest marketing agencies in Belo Horizonte, Brasil. With the design team, i was able to work doing both content creation and design for digital and physical assets.
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